Alternative rock describes music that comes from the genre 'rock' and emerged from the independent music of the 1970's. With the research my group and I investigated, there were several common trends. Alternative rock artists know their target audience leading us to conclude that 16-24 year olds, both genders in middle class were our main group. Engagement is crucial and social media truly helps with exposure and getting your name out there. Instagram, Twitter, and newly Tik Tok were the main platforms we saw being used to interact with the target audience. For example, the band 'The Neighborhood' effectively uses Instagram by "going dark" with every album release. The goal is to delete every post and then as time gets closer to the official release, post a sneak peek video or picture that will give more information as the day goes closer. This makes fans curious and willing to check their account more for any new photos. Foster the People has a partnership with Spotify for fans to participate in. They have art contests where fans can sumbit a piece of artwork that could be featured on an album cover or a merch design. Engagement is included here as fans want to see their stuff on a band they look up to. We also noted that distribution on Spotify and Youtube greatly spread the avaiblabilty of the band's music beacuse of the easy access and cleanliness of the platforms.
NY Revival was the name of the band we created that included Ryder Bennett (the vocalist), Dylan Dwane (electric guitartist), and Ayshe Gokk (bass guitarist). Our intended theme was a 90's theme alternative rock band entertaining 16-24 year old rebellious teens and young adults. To incorporate our theme, our powerpoint included several colors and the mise-en-scene reprsented the 90's from the costuming and props. Since NY Revival is an up and coming band, marketing was crucial to expose our name. We started with a website (https://camicriscola.wixsite.com/nyrevival) that would be a clean, accessible site to read the background of the band, click on any social medias, see our music video, and most importantly purchase the merchandise.
For social media, Tik Tok is a new, grossing platform where many songs have grown fame such as Electric Feel by MGMT surpassing 1 million views beacuse it went trending on Tik Tok. This is a beneficial platform because the app is free and once we get an acheivable amount of likes, money begins to pour in. Moreover, dances are extremely popular and if a dance is choreographed to our song, there is more exposure highlighting our band.
As mentioned before, our website provides access to the merchandise that effectively brings us revenue. We thought about how our target audience is the next generation in charge of the planet and protecting it from being harmed. For this, our products are environmentally friendly with biodegrable phone cases and reusable clothing.
This will spread awareness of the protection of our planet while giving exposure to our band. To go with the theme of preserving the planet, we hope to collaborate with OneTree.org where one dollar from every purchase is donated to planting a tree in Australia among the ones that were lost in the recent fires.
Shooting the Music Video
I definetely learned some valubale lessons through my own, my group, and the other groups mistakes. Personally, time managment is a crucial thing that needs to be taken seriosuly. Even though our group began filming certain shots a week before the due date giving us time to decide if we needed to film again or keep the edit, I could notice the quality of the video was rushed as groups scrambled to get all the clips together. Work ethic and quality can be improved so much with the proper managment because you are thinking correctly and at your own pace without feeling pressured. Also, we researched many bands and marketing trends in general for musical artists. We felt that social media, the website, and merchandise were great ways but we didn't provide our why. My teacher pointed this out because its one thing to be able to understand what goes well on paper but to understand why it makes sense to type or the benefit is a new skill set. Overall, there are a variety of elements that come into play to create a video from the costuming to the actors to the film location. Planning is for sure required and this project prepared me for the greatness that is coming in the next one.
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